BUSSQ, thanks to Brother&Co have refreshed their brand creative and needed TFM’s help to launch this broadly and reach a hard-to-reach QLD tradie audience, whilst also quickly gain market share in a heavily competitive industry.
The brief was to gain an increase of 2% memberships over the campaign period.
TFM understood that a wide broadcast-type campaign was needed to launch back into market. BUSSQ’s ideal audience lent itself to being a sport-heavy consumer.
Traditionally sports media carries a high price tag. Against digital video channels, BUSSQ was able to appear in NRL, World Surfing and Football environments whilst maintaining an efficient CPM and exceeding membership targets.
Leads Per Day
Increase in Memberships