Case Study

City Cave: Centre Booking Ads

The Opportunity

Due to the economic climate, the City Cave network has seen a YoY decline in centre occupancy across the network. Previously, the brand had a performance media-only approach using paid search and social, specifically in their centre local territories. The goal was to build additional reach and frequency and use a brand-focused creative to drive unique audience traffic and awareness of services.

The Approach

We needed to build on our existing strategy and reach new audiences without an increase in media budget. TFM proposed using Programmatic channels of Display & Video to maintain efficient reach but also overlay a deeper level of targeting.  Performance channels were still maintained to ensure bottom-line figures were upheld throughout this new media plan.