City Cave at Dapto faced the challenge of launching a new franchise centre in an unfamiliar market. They needed to generate awareness, consideration, and ultimately drive conversions in a market that had never heard of the brand.
To overcome this challenge, TFM Digital created a detailed strategy and execution pre-launch campaign that utilised a proven digital marketing funnel approach. The campaign provided enough time to focus on every step of the marketing funnel, starting with creating awareness and then generating consideration through lead-gen, which ultimately led to conversions. We were able to provide a tailored approach that resonated with City Cave Dapto’s target audience, generating impressive results across all levels of the funnel.