In the fast-evolving world of digital advertising, businesses are faced with unprecedented challenges and opportunities. To stay ahead, companies, especially in the franchise and multi-location and multi-location business sectors, must harness the power of machine learning and artificial intelligence (AI) to adapt to changing platforms and shifting consumer behaviours.
The Meta Advantage in Franchise & Multi-Location Marketing :
Recent research highlights the significant advantages of Meta’s AI-driven advertising tools, now collectively known as Meta Advantage. These tools offer a remarkable three-fold return on investment, making them a game-changer for advertisers seeking efficiency and effectiveness. The Meta Advantage suite leverages the capabilities of machine learning to precisely match creative content with target audiences, ensuring advertisers reach valuable customers with unprecedented efficiency. Currently, most of Meta’s advertisers utilise at least one Meta Advantage product, showcasing the widespread adoption of AI in achieving marketing objectives.
Transforming Franchise Advertising with Advantage+ Shopping Campaigns
One standout component of the Meta Advantage suite is Advantage+ shopping campaigns. This feature streamlines campaign setup, audience targeting, and creative management for franchise and multi-location and multi-location businesses. Advertisers can initiate a single campaign, while Meta’s AI conducts hundreds of tests to identify the highest-performing ad combinations, ensuring they are delivered to the most valuable customers. On average, Advantage+ improves cost per acquisition by 17% and return on ad spend by a substantial 32%.
Real Success Story: Eureka Furniture’s Remarkable Growth
Eureka Furniture, a multi-location & eCommerce client of ours over at TFM.Digital, serves as a testament to the incredible potential of Meta Advantage+ shopping campaigns. When Eureka Furniture wanted to increase their eCom presence, we proposed increasing their advertising budget without significantly impacting their Return on Ad Spend (ROAS). Our objective was to achieve higher-than-previous revenue figures.
Within just three months of implementing the campaign restructuring, we not only exceeded Eureka Furniture’s pre-ROAS figures, but we also witnessed a remarkable 57% increase in attributable revenue after the first month. Client feedback in July and August confirmed that online sales reached their highest levels in years, a testament to the effectiveness of our AI-driven marketing approach.
Adapting to the Changing Digital Landscape
Recent changes in the digital advertising landscape, such as Apple’s App Tracking Transparency (ATT), have altered the way advertisers optimise and measure campaign effectiveness. Meta has responded by developing AI models to bridge data gaps. Advantage+ shopping broad targeting, for instance, has proven invaluable in helping businesses discover new customers and convert repeat buyers in the post-ATT era.
Deeper Engagement Through AI Transparency:
Meta’s AI technology isn’t just about improving advertising efficiency; it’s also driving deeper user engagement. AI-recommended content from non-followed accounts is now a major category on Facebook’s feed. On Instagram Reels, AI recommendations contribute to 40% of content views, resulting in a 24% increase in time spent on the platform. This enhanced engagement combined with advanced AI models translates into better ad targeting and personalisation, making Meta’s platforms four times more likely to yield ad clicks compared to other social media services.
The Future of AI-Driven Franchise Marketing:
Meta’s advancements in AI are revolutionising the digital advertising landscape. These AI solutions streamline backend processes, freeing up valuable time for strategic planning. In the near future, Meta plans to introduce new generative AI tools like text variations, background generation, and image cropping, both for web and app solutions. These innovations will further enhance ad personalisation, efficiency, and performance, offering franchise and multi-location businesses unprecedented growth opportunities.
Embrace the Power of AI for Franchise Marketing:
In a rapidly changing digital advertising landscape, franchise and multi-location and multi-location businesses must seize the opportunities presented by AI-driven advertising. Meta Advantage, especially Advantage+ shopping campaigns, has proven to be a game-changer for companies seeking efficient, effective, and scalable marketing solutions. The success story of Eureka Furniture exemplifies the transformative potential of AI-driven marketing, where increased budgets translate into higher revenue figures and remarkable client satisfaction.
Learn how to maximise your franchise and multi-location’s growth with Advantage+ today.