Design26/02/2024

Why is your website costing you thousands?

Where every click counts, your website stands as your most valuable asset. It’s the digital storefront where potential customers form their first impressions, make purchasing decisions, and engage with your brand. Yet, despite its importance, many businesses often misallocate their resources, pouring hefty sums into website design and maintenance without reaping the benefits. So, let’s get to the bottom of why your website might be costing you thousands of dollars… 

Gone are the days when a visually appealing website would cut it. While aesthetics remain important, functionality and user experience reign supreme in today’s fiercely competitive online landscape. Time after time, we see clients’ web pages grappling with common functionality and design pitfalls that repel potential customers and mean they’re not getting the bang for their buck. The primary culprit is the bounce rate.

Studies show us that 60% of website traffic is generated from mobile devices, yet 53% of mobile users have reported abandoning a website if it takes longer than three seconds to load. Websites must align with consumers’ fast-paced lifestyles; any webpage with a load time of longer than three seconds simply won’t cut.

Now picture this –  Your website loads quickly, but it fails to adapt to the screen size of your tablet or mobile device. This error further catapults your bounce rate to over 50%! Long gone are the times when websites were designed for a single-screen dimension. With the evolution of smartphones, technological advancements, and evolving user expectations, your website must dynamically adjust to different screen sizes for optimal user experience and engagement.

Now why is this costing you more money? Don’t worry we did the maths for you…

Imagine you’re running an online soap business, utilising Facebook ads to drive traffic to your website. With 1000 visitors arriving from these ads, you manage to sell 25 bars of soap at $10 each, resulting in $250 in sales. This translates to a conversion rate of 2.5%.

However, upon closer examination of your analytics, you discover that a whopping 50% of visitors from Facebook bounce due to slow website loading times. This means that 500 potential customers leave your site every month without making a purchase. Adjusting the conversion rate based on the non-bounced visitors reveals a true conversion rate of 5%.

Let’s consider the impact of reducing the bounce rate to the industry average of 15%. With an additional 350 visitors staying on your website each month and applying the true conversion rate of 5%, you would expect to make 17 additional sales, resulting in $170 in additional revenue per month. Over a year, this amounts to $2,040 in extra sales.

Now, think about how this scenario applies to your own business. If your average lead or conversion is $10, the potential loss due to bounce rates becomes evident -is it double, triple or 10x this amount?

We’ve witnessed businesses lose tens of thousands of dollars simply due to bounce rates alone! In essence, a visually appealing website is merely the tip of the iceberg. To truly succeed in today’s digital age, prioritising functionality, responsiveness, and user-centric design should be the new focus. By addressing these factors, you can not only mitigate bounce rates but also enhance user satisfaction and maximise your website’s effectiveness as a marketing tool, it’s a win-win if you ask us!

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